Company Mission “Creative Ukraine: Between Tradition to Innovation”
26 October 2017

On 26 October, 2017 in Eindhoven (the Netherlands), within the Dutch Design Week 2017 Ukraine was represented by the Exposition “Creative Ukraine: Between Tradition to Innovation”. The participants were 9 young innovative companies of Ukraine in the IT and design sphere. The co-organizer of that event was a Consortium EEN-Ukraine, represented by Institute of Physics of NASU. The curators of the event were Olga Bogdanova and Olena Oryanska. The event was opened by the representatives of the Embassy of Netherlands, Lonny van Ryswyck and the Embassy of Ukraine in Netherlands, Vsevolod Chentsov.

Dr. Olena Fesenko presented the activity of Consortium EEN-Ukraine and the main services which it could provide for SMEs, and for innovation and research companies. Also a meeting was held between partners of the EEN Consortiums where opportunities of further cooperation were discussed together with exchange of experiences provided by the tasks of the global Network.

Then design studios presentations were held workshop between companies and innovative organizations and also discussed further steps to combine innovation and design.

The Ukrainian design companies presented unusual and modern art objects of interior: a bulk lamp, a chest of drawers, metal baskets, a chair-saddle, a massive table made of wood. It should pay attention that with all its creativity, the presented elements of decor did not lose the traditional Ukrainian elements.

The participants of the event were Svoya Studio, Decor Kuznetsov, Dinara Kasko, Masha Reva, Hochurayu, Nott Design, Machno Architects, Faina Design, Ryntovt Design, Petcube, 2bgroup, Sokolova Design. Concerning the IT companies we can note the Petcube. It is a Ukrainian start-up which produces gadgets for pet owners. This is a device that allows you to remotely monitor, talk and play with your pet through the mobile application. Also interesting was the sound-insulating bullet, which, wearing as a helmet, could be isolated from external noise.

Also, interesting objects from Ukraine were a pasta in the shape of Van Gogh's ears and creative 3D forms for baking cakes. Those innovations in the field of food technologies were presented by a young designers team from Lviv.

In general, the exposition of Ukrainian designers and the Company mission attracted interest of the large number of visitors and were appeared very creative.